Ahhh, the Instagram bio. Where we go to find out whether the account that you’re looking at is worth following. Famous people and household name brands might not need to announce who they are and what they do on their bio. But forthe majority of us, and lesser-known businesses, your Instagram bio is the place to show yourself off.
Your Instagram bio is only 150 characters. That isn’t much room at all! it’s around a line and a half of size 12 text on an A4 sheet. As we all know, first impressions count, so you need to make the most of those 150 characters. You need to be engaging, so people will want to know more. They might scroll through your feed, but why make them work to decide whether to follow you or not? Be direct, and tell them why they should follow you.
With more consumers turning to Instagram to find out about brands, Instagram profiles are as valuable website homepages. Over 200 million people nowview Instagram profiles for businesses every single day!If you ignore the bio, or simply put basic information in there, you’rewasting valuable marketing space. With so many other businesses vying for the same audience, your success depends on making the most of all opportunities.
Our post will tackle what to include, and what to avoid putting in your Instagram bio. We’ve added in some ways to make your bio stand out, and we’ve included over 400 ideas you can copy.
What should a great bio include?
Great photo or company image
As we all know, a picture speaks a thousand words! If your Instagram account is used to promote your business, add your logo. It keeps your branding consistent, and recognizable.
If your Instagram account is for personal use only, it’s still important to take care when choosing your picture. Remember social media profiles are easily found by employers (and potential employers!). Although the picture of you at THAT party might be funny, save it for elsewhere.
Don’t forget though, your profile photo can be updated when you like, as many times as you like. That means if you’re working with a charity, you’re launching something new, or any other reason, switch it up!
Should i use hashtags in my bio?
You don’t have to use hashtags in your bio. If you want to be able to engage with people for a particular purpose, such as finding posts about your products, go ahead! Be careful to check that the hashtag is relevant, doesn’t have any inappropriate connotations – you don’t want it to clash with other usage that you don’t want to link your brand to!
The best bios tend to have a self-description. Unless you’resuper-famous or a household brand, state who you (or your company) are, and what you do. Keep it short and sweet – remember, you only have 150 characters – but put your most important features in there.
Business users will want to use at least one keyword, especially businesses in niche markets.If your range is gluten free, or your beauty products are dermatologically tested,pop it in your Instagram bio. Not only that, consumers as a whole want to know more about the ethics of the brands they work with. So if you’re an ethical brand working with Fairtrade suppliers, mention it on your Instagram bio. If those potential customers have to dig to find that information, they’ll go elsewhere. Make it absolutely clear, straight away.
Whether you’re writing your personal bio or one for your business, adding your interests is a good idea. It helps potential followers to know that you’ll be adding content that is relevant – or at least interesting – to them. Are you an avid collector of 1980’s toys? Maybe you’re a hugeEngelbert Humperdinck fan?Perhaps you’re learning to speak Wookie, or Esperanto? Even if your hobbies or interests are more mainstream, mention them on your bio. You never know who might make contact and turn that hobby or interest into something bigger!
Maybe less so if your Instagram is for personal use, but business accounts should definitely addtheir contact information. You have the option of inviting people to DM you, but other business users tend to like emails. You’re using social media to interact with your followers, so make it easy for them to be social with you! By putting your email address or phone number there, you’re maximising your opportunities.
You can also add clickable links on your bio. This is currently the only place you can add a clickable link on Instagram, and you only get one. That means it’s important to make the most of this prime piece of real estate!Use it wisely. Use it to drive traffic to your website, to your favourite charity, or your Facebook page.
And it’s important to know that you can update it whenever you like. That means you can keep things interesting, and change it often! Change it when your sale starts, when you start a new collaboration, launch a new collection and so on.
Pro Tip: if you want to drive more traffic to the website you’ve highlighted in your bio, try this. When you add a new post, add the phrase ‘Link in bio’ to the end of your caption. Followers will know how to easily find the link!
Call to action
Followers won’t necessarily search for you outside of Instagram! Whatever you want your followers to do, you need to prompt them to do it. It’s particularly important for businesses to use calls to action. You’re probably already familiar with CTAs, but here’s a few ideas you can use on Instagram (or elsewhere!):
To direct them to your website: “Find out more on my website ????”(add your link below)
Send them to your YouTube channel: “Watch my video to find out how” ????(add your YouTube link)
Ask them to tag you: “Tag us in your posts using #thehashtagyouchose
Invite feedback: “Tell us what you think! DM us or tag us @yourinstagramname
Ask them to visit: “Visit our store at Somewhere Road, Some Town”
Ask them to listen to your podcast: “Hear our latest episode on iTunes & Spotify”
Ask them to review you: “Did we give great service? Rate us on Trustpilot”
Ask them to follow you: “Follow us on all social media @yoursocialmediahandle”
Boost your following elsewhere: “Exclusive discount codes available on Snapchat [daily/weekly]”
There’s loads more ideas for calls to action to consider if your account is a personal one. Add a link to your JustGiving page for your sponsored 10K run, a link to your favourite sports team, and so on. Remember, you can update your bio whenever you like!
What not to include in your instagram bio
We talked about what to avoid in an Instagram caption on our blog before. You’ll need to adhere to the Instagram Community Guidelines, so make sure you’ve read them. As a rule: simply act within the law, and be respectful toward other people and their beliefs. We’ll state these again though, just to be clear – avoid including anything that even hints at any of these!
Offering sexual services (even if it’s legal where you live)
Trading firearms (yes, even if it’s legal where you live)
Trading illegal or prescription drugs (again, even if it’s legal where you live)
Selling live animals
Selling endangered species or their parts
Any sexual content involving children
Threatening to, or posting of intimate images of others without consent (revenge porn)
Don’t forget, if you’re planning to promote gambling on Instagram, you need to get written permission from them first.
If you don’t work within the guidelines, you risk your account being disabled. If your account is for your business, you don’t want the hassle of appealing to Instagram. Keep your posts in good taste and avoid breaking community guidelines to avoid a huge amount of hassle.
Three ways to make your Instagram bio stand out
1 Instagram bio fonts
This might seem gimmicky if you’re just changing your personal bio – but why not? It’s fun to be different! Changing the font on your Instagram bio can make it stand out. Although Instagram haven’t yet added this feature to the app, it’s dead easy to do! Simply type the text you want in your bio into LingoJam, Instagram Fonts or Cool Symbol and choose your font.When you’ve picked your font, copy the text and paste it into your Instagram bio. It’ll display in the font you’ve picked.
2 Instagram bio symbols
You know about emojis and how they can add more meaning to your messages – your bio is no exception! You could use your emoji keyboard, and that would be cool. Using symbols can make your bio even more unique and help it stand out more.There are loads of tools like Cool Symbol that allow you to copy and paste symbols straight into your bio.
Let’s say you’re a hairdresser. You might just use the haircut emoji ???? – but you might also use any of these symbols as well:
With so many different symbols and emoji combinations possible, find a great mix to represent yourself, or your business. As writers, of course we like the pens, pencils and keyboard symbols!
3 Instagram bio space
Creating spaces in your Instagram bio isn’t easy, unless you use full stops and dashes. But we’ve found the solution! To spread your bio over several lines for visual effect without having to manually create the space, head to Apps4life. All you’ll need to do is type your bio how you want it laid out, then click convert. When you go back to Instagram, tap to paste, and your bio will beset exactly how you want it.
Instagram bio ideas to copy right now
1 15 Simple bio ideas
This is me
Welcome to my Instagram
Check out the link below
This is my life
I got nothing
Just smiles ????
This is my bio
Hi. Thanks for looking.
[Name]. Established [Year of birth]
How do you do?
2 15 Cute bio ideas
So many of my smiles are because of you
So grateful to be sharing my world with you
All your dreams can come true and I’ll make sure of it
Live in the sunshine where you belong
My life is better than my daydreams
Sprinkling kindness everywhere I go
I love my followers more than life itself
Don’t regret the opportunities you were too afraid to take
Sometimes we could always use a little magic – don’t hide the magic within you
Every day might not be a good day but there is good in every day
You keep me safe. I’ll keep you wild.
Burn for what you love.
Always aiming to be a rainbow at the end of a thunderstorm.
Just keep swimming.
Trying to be a rainbow in someone’s cloud.
3 99 Funny bio ideas
I apologize for anything I post while hungry
Humble, with just a hint of Kanye
I’d rather steal your dessert than your boyfriend
Sassy, classy with a touch of badassy
One day, I hope to become a grown up
Used to think I was a tad indecisive, but now I’m not quite sure
Life is short so I’m smiling while I’ve still got all my teeth
My hobbies are breakfast, lunch, and dinner topped with a chocolate dessert
Relationship status: Netflix and ice cream
The bags under my eyes are Chanel
Instagram bio currently loading
I’m actually not funny. I’m just really mean but people always think I’m joking.
I’m a social media guru. No, really, I am.
The best of me is yet to come.
I’m jealous of my parents, I’ll never be able to have a kid as cool as theirs.
God bless this hot mess!
Where the heck am I? How did I get here?
Hi, my hobbies include breakfast, lunch and dinner.
A very caffeine dependant life form.
Always aiming to be a rainbow at the end of a thunderstorm.
Perfect has seven letter and so does meeeeee.
Kind of a good samaritan, terrible athlete, but extremely blessed in the napping skills department.
I have to be funny, because being hot just isn’t an option for me at this point.
Just another paper-cut survivor.
Just keep swimming.
Living vicariously through myself.
Here to serve… The cat overlord.
I always prefer my puns to be intended.
Hard work never killed anyone, but why take the chance?
I hope one day I love something the way women in commercials love yogurt.
Recovering donut addict.
Just over here having an allergic reaction to everyday life.
I still don’t understand Instagram, but here I am anyways.
Life is too short to wear boring undies.
I’m not actually funny, I’m really mean and people think I’m joking. I’m not.
We are born naked, hungry and wet. Then things just get worse.
You is kind, you is smart, you is important.
Die having memories, don’t die with just dreams.
Chocolate never asks me any questions, chocolate understands me.
Inserts pretentious crap about myself here.
Life is really short, try to smile while you still have all of your teeth.
Time is precious, waste it wisely.
The only person on Instagram who doesn’t claim to be a social media guru.
“Be strong,” I whispered to my wifi signal.
Take care of your body, it’s the only place you have to live.
Stay humble. Be kind. Work hard.
Throwing kindness around like confetti.
Don’t quit your daydream.
Silent people tend to have the loudest minds.
To truly live is the greatest adventure there is.
Be all in or get out. There is no in between.
My goal is to create a life that I don’t want to take a vacation from.
Try to be a rainbow in someone’s cloud.
Trying to elevate small talk to medium talk.
Sometimes I just want to give it all up and become a handsome billionaire.
Currently starring in my own reality show titled, A Modern Cinderella; One Girl’s Search for Love and Shoe.
Nice guys finish lunch.
I’m here to avoid friends on Facebook.
How we live our life is far more important than how we say we live our life.
My relationship status? Netflix, Oreos and sweatpants.
I only use Instagram to stalk…
I’ve always thought being popular on Instagram is as about as useless as being rich in monopoly.
A human. Being.
Be a fruit loop in a bowl of cheerios.
I can’t remember who I stole my bio from or why.
I’m real and I hope some of my followers are too.
Hey, you are reading my bio again?!
This isn’t rocket science, you take a photo of brunch and you hashtag #yolo #sundayfunday.
Stay strong, the weekend is coming.
Don’t be like the rest of them, darling.
I liked memes before they were on Instagram
We all start as strangers.
These are the days we live for.
So, you’re on Instagram? You must be an amazing photographer.
Single and ready to get nervous around anyone I find attractive.
You know what I like about people? Their dogs.
First, I drink the coffee. Then I do the things.
I already want to take a nap tomorrow.
I might look like I’m doing nothing, but in my head I’m quite busy.
Good times and tan lines
Never. Stop. Exploring.
Keep your heels, head & standards high.
Your best teacher is your last mistake.
Every day is a second chance.
You can’t buy happiness but you can buy a plane ticket, and that’s kind of the same thing.
Be happy. Be bright. Be YOU.
Be a pineapple: Stand up straight, wear a crown and always be sweet on the inside.
Be the reason someone believes in the goodness of people.
Always wear your invisible crown.
Travel far enough you meet yourself.
Kanye attitude with Drake feelings.
We’re all just molecules.
Don’t let Instagram define your self-worth.
Depressed, stressed, but still well dressed.
We are born to be real, not perfect.
Sand in my toes and saltwater in my curls.
You keep me safe. I’ll keep you wild.
Burn for what you love.
So many books, so little time.
To infinity and beyond.
Always give % — unless you’re donating blood.
Living one day at a time, with a fresh baked cookie. Okay. And with a coffee. And maybe some chocolate. But I promise to take my vitamins.
I’m very busy and important.
All you hipsters need to stop wearing Nirvana shirts if you don’t even listen to them.
I can quote (Insert movie) better than you and all your friends.
In search of sleep, sanity, & The Shire.
Pour yourself a drink, put on some lipstick, and pull yourself together.
This is my simple Chipotle dependent life.
Recommended by people that recommend things.
Knowledge is like underwear, important to have, but not necessary to show off.
The future is shaped by your dreams, so stop wasting time and go to sleep!
This seat is taken.
12 45 More funny bio ideas
My only real long-term goal is to never end up on Ellen.
World’s most annoying couple.
Give me the chocolate and nobody gets hurt.
Maybe she’s born with it.
It’s not a phase mom, it’s who I am.
Strong women rule the world.
You can’t make everybody happy; you aren’t a jar of Nutella.
I like hashtags because they look like waffles.
Cupcakes are muffins that believed in miracles.
If you fall, I’ll be there – Floor,
Taking naps is so childish, I prefer to call them horizontal life pauses.
I followed my heart, it led me to the fridge.
Namast’ay in bed.
I don’t look like this in real life.
It’s never too late to be who you might have been.
All my life I thought air was free, until I bought a bag of chips.
Bad decisions make for the best stories.
(insert Drake lyrics here)
Professional Netflix Marathon Runner.
Everybody is so happy… I hate that.
Keep the dream alive: Hit the snooze button.
Don’t follow me because I don’t even know where I’m going.
A Nomad in search for the perfect burger.
I wanna be different just like everyone else.
Never forget, the world is yours. Terms and conditions may apply.
I smile because I have no idea what is going on anymore.
I can resist everything except temptation.
God gave me a lot of hair, but not a lot of height.
Acts like summer & walks like rain.
My blood is made of coffee.
Naturally and artificially flavoured.
I dare you to believe in yourself, You deserve all things magic.
Do justly. Love mercy. Walk humbly.
My autobiography is this mess of pics.
Love yourself as much as you want to be loved.
Somewhere out there my soulmate is pushing a pull door. I just know it.
Pretty sure my hair is % dry shampoo.
Passion changes everything.
[number]’ is my height but my attitude is [number]’.
Catch flights not feelings.
Disappointed but not surprised.
Watch more sunsets than Netflix.
Always classy, never trashy, and a little bit sassy.
The worst time to have a heart attack is during a game of charades.
Great examples of Instagram bios
Bio ideas for your business account
You can use your bio to drive traffic to your what you’re currently promoting, like Victoria Beckham has done here. She’s highlighting the hashtag that people can use to search, or to tag her in their posts. Beneath that, she’s added a short link to her website, where you can pre-order from the pre-Autumn/Winter collection.
How to create a shortened link
The easiest way to create your link is using Bitly.
::- Go to the Bitly website ::- Copy the URL you want to shorten ::- Paste in the box ::- Click Shorten ::- Click Copy ::- Paste your new, shortened link into your bio!
Note you’ll need to pay if you want analytics from your Bitly link.
Another great example is the Mercedes AMG F1 bio. They state who they are, what they do, include their hashtag #DrivenByEachOther and include a shortened link to their website.
The team at Boohoo assume you know who they are and what they do. However, they’re inviting engagement from followers, using their own hashtags and their handle. They’ve also added a link to a specific landing page on their website. This allows followers to find items featured on their feed without needing to search, leading to greater conversions.
As with Boohoo, Marks and Spencer take the approach that assumes you already know who they are. As a quintessential British brand, we’d be hard-pressed to find anyone in the UK who hasn’t heard of them! On their bio, they state what they’re sharing, and how to engage with them. Their shortened link takes you to their homepage.
Wondering why their logo is different on this screenshot? That’s them showing their support for Pride month in June. Love is love, and like many other brands, M&S are showing their support for the LGBTQ+ community here. Don’t discount updating your logo as a way to show your support for social issues.
If your brand has several aspects to it, you might choose to have one main account, with others that are linked. Check out the Harrods example below:
The main Harrods account highlights high fashion and accessories for women. That’s not the only thing that Harrods do though!They have different accounts for their menswear, beauty, food and their London-based luxury property estate agent. By keeping these aspects separate, they can showcase different aspects of their business, and followers get what they really want on their feeds.
Your Instagram bio matters. It might only be a small amount of space, but what you do with it counts, especially if your account is public. If you’re using a personal Instagram account, adding to your bio gives your followers background about you. Instagram is a social media, after all – be social with it! Even with private accounts, you should still think about your bio and what you want people to take from it. You might choose to add nothing at all, but make that decision carefully. Adding even a short bio adds more depth to the pictures and captions that you’re sharing with your friends.
When using Instagram for your business, it’s even more important to keep your bio relevant and up to date. By telling people who you are and what you do, your followers are likely to increase. When you increase your followers, you’re increasing brand exposure, chances of sales, and other business engagement. And with such a huge potential return on a relatively short time investment, why miss out?
Dawn has worked in technical and customer supporting roles for over 20 years. Most of her career was spent in technical services at top rated UK universities, which has given her a keen eye for detail. A lucky escape led her to the field of eCommerce in 2017, and she’s never looked back.
Dawn studied in the field of social sciences with the Open University, achieving an MSc in Forensic Psychology at the same time as working two jobs. She regularly applies principles of psychology from her studies to her work, and outside of her role at Avasam she is busy writing her first book.